For Alo House Winter 2021, I planned and executed the social media strategy for Alo Moves and Alo Men’s, aligning content with the event’s focus on wellness, movement, and lifestyle. I built a content calendar blending pre-planned and real-time moments, spotlighting talent, on-site instructors, and key products. Across both pages, I used Reels, Stories, and influencer content to drive engagement and app visibility, working closely with on-site teams to ensure timely, on-brand coverage.
Developed and executed the cross-platform content and branding strategy for Alo’s bi-annual Alo House event.
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Alo House provided a beautiful and functional space for creating engaging content, including photos, videos, and reels. This content was then shared across Alo's social media channels, showcasing their products in action and highlighting the Alo lifestyle
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Alo House facilitated collaborations with influencers, yoga instructors, and celebrities who used the space to create content and share their experiences with Alo products.This allowed Alo to reach a wider audience and build trust through authentic endorsements.
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Alo House became a hub for the Alo community, hosting events, workshops, and gatherings that fostered a sense of belonging. This allowed Alo to interact with their customers directly and build relationships that translated into brand loyalty.
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By showcasing Alo products in a visually appealing and engaging way, Alo House helped to drive traffic to their website and online store. The social media presence of Alo House also generated interest in Alo's products, leading to increased sales.