As the Founder of CommonHome, I led the brand from vision to reality. I designed the debut clothing line, crafting each piece to reflect our core values and aesthetic. I also directed and produced our first campaign photoshoot—overseeing everything from visual storytelling to casting and set design—to bring the essence of the brand to life with intention and style.

I created and led a social campaign for KYX, a premium sneaker subscription brand, where I crafted a bold visual identity that blended streetwear culture with a sleek, elevated aesthetic. From typography and motion design to color story and layout, every element was designed to feel fresh, dynamic, and distinctly KYX. The campaign helped drive stronger brand recognition and consistency across social platforms, setting the foundation for future content strategy.

At Hari Mari, I served as Creative Director, leading a team of three creatives to bring campaign concepts to life. I developed shoot concepts from the ground up and managed production from start to finish—overseeing everything from location scouting and styling to execution. My role was focused on shaping visual narratives that elevated the brand’s identity and resonated with its audience.

I produced and designed a campaign for a rental and wedding venue that showcased their furniture collection in a way that was both aspirational and functional. The goal was to create a visual narrative that could seamlessly translate into a catalog—highlighting the versatility, elegance, and curated aesthetic of each piece. From art direction to layout, I ensured the campaign told a cohesive story while serving as a practical tool for clients to envision and select rentals for their events.