Developed a comprehensive strategy deck for Playbook, a fitness platform, aimed at strengthening their social presence and visual identity. The deck outlined a refreshed creative direction—focusing on consistent branding, content pillars, and a visual language that aligned with their dynamic, community-driven ethos. This strategic foundation was designed to drive engagement, increase brand recognition, and position Playbook as a standout in the digital fitness space.

Led the development of a full-scale social strategy and campaign launch designed to elevate the brand's presence and connect with its core audience. Grounded in market research, I also contributed to the development of new clothing drops that aligned with emerging trends and consumer behavior. The result was a cohesive, culturally tuned approach that blended strategic content with product design to build momentum and deepen brand loyalty.

Developed a creative brief for Alo Yoga that aligned with the brand’s elevated, movement-focused identity. The brief outlined visual direction, tone, and key messaging for an upcoming campaign—bridging wellness, fashion, and lifestyle. It served as a foundational guide to ensure all creative elements stayed cohesive, aspirational, and in tune with Alo’s core audience.

Hari Mari’s FW23 campaign, I created a comprehensive brief and moodboard that set the tone for the season’s visual direction. Drawing from brand values and seasonal inspiration, I crafted a narrative that blended warmth, texture, and adventure—guiding everything from styling to location and lighting. The brief served as a creative anchor for the team, ensuring a cohesive aesthetic across all campaign assets while pushing the brand’s visual language forward.